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Capital gets another travel option with the launch of India’s first electric car, REVAi

26-June-2008
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Capital gets another travel option with the launch of India’s first electric car, REVAi

Hybrid cars, CNG variants, and now, India’s first electric car. With rising fuel prices and concerns about the environment, car manufacturers are taking recourse to technology to provide green options for urban transport. Reva Electric Car Company (RECC) on Wednesday launched its two-seater electric hatchback REVAi in the National Capital. The initial on road offer price for REVAi in Delhi starts from Rs 299,000.

The car has received whole-hearted support from the Delhi Government, which has announced a slew of incentives for battery-operated vehicles, such as a 15 per cent subsidy on the base price of the vehicle, a 12.5 per cent exemption on VAT and refund of road tax and registration charges, totalling a 29.5 per cent incentives on all types of electric vehicles.

While running a conventional petrol car costs around Rs 4 per km, for the REVAi the running cost comes to 40 paise per km (9 units of electricity give 80 km).

Speaking at the launch, Chetan Maini, Deputy Chairman & CTO, RECC, said, “The REVAi will deliver a greater driving experience, reduce pollution and meet the needs of city driving of the people of Delhi in a cost effective way. The REVAi delivers all these advantages by delivering both on mileage and keeping maintenance costs low.”

Girish M Rakhe, President, RECC, said, “We intend to market the product by focusing more on the personalised feel and touch in the form of road shows, test drives, etc. We will use PR and support from other media outlets like advertising, etc. We will also be marketing the product among corporates initially.”

He further said, “At present, there are no competitors in the Indian market. Our target consumers are the daily commuters in the city, female drivers, second car owners, and environment conscious people as well as corporates.”

“Delhi is an untapped market for electric cars. The successful, proven technology of REVA, rise in fuel prices, traffic congestion and pollution in the city, gradual awareness about electric vehicles, Government support and CSR initiatives by corporates, are some of the opportunities for us,” Rakhe said, adding, “Among the challenges that we face is the lack of awareness among consumers regarding REVA, its technology and the benefits, the perceived cost and value of the REVA in the consumer’s mind.”

Meanwhile, REVA will open its first showroom in South Delhi later this month. For the first time in the country, it will offer doorstep service to its customers. By using a unique computer system and on board diagnostics, it will ensure that service is quick and maintenance is kept to the minimum.

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