Top Story

e4m_logo.png

Home >> Marketing >> Article

Canon to focus on digital imaging entertainment

15-April-2005
Font Size   16
Share
Canon to focus on digital imaging entertainment

Digital imaging company, Canon India Pvt Ltd has kicked-off its new consumer strategy of shifting from a PC-centric focus to a more involving digital imaging entertainment.

As part of this strategy, the company launched 28 new products across various categories.

"From now we will focus on Digital Imaging Entertainment (DIE) which truly articulates Canon's belief in putting a human face on technology and since TV penetration base is much more than the 14 million PC in India, enabling connectivity of digital imaging products with TV is a logical extension," Mr Alan Grant, President and CEO of Canon India, told reporters here.

The company will invest Rs 20 crore towards establishing the DIE strategy through mass media advertising campaigns. The new products include Digital Video camcorders, digital cameras, TV printer, portable photo printer and home cinema projectors amongst others.

The company will also be expanding its retail initiatives in three spaces - IT, photo, and audio-visual.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group