Top Story


Home >> Marketing >> Article

Canon to focus on digital imaging entertainment

Font Size   16
Canon to focus on digital imaging entertainment

Digital imaging company, Canon India Pvt Ltd has kicked-off its new consumer strategy of shifting from a PC-centric focus to a more involving digital imaging entertainment.

As part of this strategy, the company launched 28 new products across various categories.

"From now we will focus on Digital Imaging Entertainment (DIE) which truly articulates Canon's belief in putting a human face on technology and since TV penetration base is much more than the 14 million PC in India, enabling connectivity of digital imaging products with TV is a logical extension," Mr Alan Grant, President and CEO of Canon India, told reporters here.

The company will invest Rs 20 crore towards establishing the DIE strategy through mass media advertising campaigns. The new products include Digital Video camcorders, digital cameras, TV printer, portable photo printer and home cinema projectors amongst others.

The company will also be expanding its retail initiatives in three spaces - IT, photo, and audio-visual.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by