Canon India, which finished FY09 with revenues of Rs 800 crore, has now forayed into the management and consultancy business in India. Canon aims to handle 500 million documents under managed print services by 2010.
In the first phase, Canon will be collaborating with its customers to optimise their print management. In the second phase, which may be a year later, Canon India would take lead in adding input site, which would cover digitisation of hard copies, archival, indexing, and retrieval workflow to provide end-to-end document solutions.
Monitor & manage as the core agenda
Speaking on the initiative, Alok Bharadwaj, Senior Vice President, Canon India, said, “Canon has formed a new business group of managed print services, where key account managers are being developed as consultant capable of undertaking large scale project involving print health check ups, designing optimal fleet, deploying and helping clients monitor and manage the entire process of printing more effectively.”
Kensaku Konishi, President & CEO, Canon India, explained, “The enterprise segment is one of the crucial engagement areas for Canon and we realised that in the slowdown phase, each enterprise would look at saving cost by shifting from Capex to Opex models and bringing in operational excellence.”
Marketing and Media Strategy
Commenting on the media and marketing strategy, Bharadwaj told exchange4media, “We will be doing various media activities, including, below the line, and events across India. There will be different media coverage in B2B media houses. We will also do our media activity through top PR agencies, and definitely there would be mailer services.”
On the advertising agency he said, “Dentsu India is our current agency looking after the entire Canon account. We are not going to hire any new agency for this assignment and Denstu will be handling the entire project, which as of now is underway in three cities – Delhi, Mumbai and Bangalore.”
Konishi added here, “Canon plans to have sales and support teams across India and 150 field technicians for this project. Since we are eying a greater market share, we are focusing on our marketing and sales team, which has been renamed as ‘enterprise solutions’ and will be providing solutions to our clients.”