Candid Marketing, a Delhi-based BTL agency offering services in the area of strategic brand activation, has chalked out aggressive plans to expand in terms of growth and people. The company has plans to expand internationally in first quarter of 2009.
Atul S Nath, Co-Founder & Managing Director, Candid Marketing, said, “We have plans to grow in brand activation at 45 per cent next year, and this year we grew at 45 per cent. We are growing 25-30 per cent in terms of people. We are looking at 175 people next year across all our offices in Delhi, Mumbai, Bangalore, Hyderabad, Chennai and Kolkata.”
Nath added, “Candid Marketing has plans to expand internationally in the first quarter of 2009. We plan to expand in Singapore and Dubai because we feel both countries are developed and we have a good understanding of both the markets.”
He further said, “Our competitors in this segment are Kid Stuff and Encompass.”
Candid Marketing is handling prestigious clients are Nokia, Pepsi, Hindustan Unilever, Star TV, UB Group and ITC Foods.
ITM (Integrated Trade Marketing), a separate division offering services in trade and retail marketing, was created in July 2007 last year. Nath said, “This year, we will be focusing on ITM. We have done business worth Rs 10 crore in 2008. We plan to double our business in 2009.”
Candid Marketing, a part of IMSG, was launched on August 15, 1995 as a full function, national, brand activation company offering clients a wide range of turnkey services IMSG is an AIM (London Stock Exchange) listed marketing services group with presence in several emerging markets across the globe.