Candid Marketing, India’s leading promotional marketing and event management company, has entered into a strategic alliance with Dynamo International Agency Network (DIAN), an international network of promotional marketing agencies.
DIAN offers high quality promotional marketing and communications product to an international client base.
Atul S Nath, CEO and Managing Partner, Candid Marketing, said, “We wanted to expose ourselves to the international market. We also wanted to create industry benchmarks based on this international exposure.”
Said Cat Dawe, Director of International Communications, DIAN, “DIAN has been in development over the last two years. We have looked for a strong partner in each of the major countries around the world. Each agency exists in their own right as a successful agency and Candid is no exception. They have a wide breath of clients, experience and industry knowledge.”
DIAN covers agencies from most part of Europe, some of them being ECL from Belgium, Grupo Moliner from Spain, Avantgarde from Germany. Apart from that the network also has agencies from Australia, Brazil, Turkey, South Africa and USA.
Commenting on the benefits that the tie up would accrue to Candid Marketing, Nath said, “Having been in the business for 10 years, Candid is a pioneer in the promotional marketing industry in India. Through this network, we will continue to strive to be at the forefront of the industry. Being a part of the Dynamo International Network allows us to offer our clients world class expertise in the areas of strategy, creative and execution.”
Dawe said, “The tie up will help us as we aim to have successful partners in all the major existing and fast developing markets to be able to help existing clients understand these markets. It also helps us to achieve our objective of Dynamo becoming a worldwide brand. This tie up offers DIAN clients access to world-class expertise in every market and a one-stop shop for all their marketing needs.”