Top Story

e4m_logo.png

Home >> Marketing >> Article

Candid Marketing ties up with Dynamo International

04-June-2005
Font Size   16
Share
Candid Marketing ties up with Dynamo International

Candid Marketing, India’s leading promotional marketing and event management company, has entered into a strategic alliance with Dynamo International Agency Network (DIAN), an international network of promotional marketing agencies.

DIAN offers high quality promotional marketing and communications product to an international client base.

Atul S Nath, CEO and Managing Partner, Candid Marketing, said, “We wanted to expose ourselves to the international market. We also wanted to create industry benchmarks based on this international exposure.”

Said Cat Dawe, Director of International Communications, DIAN, “DIAN has been in development over the last two years. We have looked for a strong partner in each of the major countries around the world. Each agency exists in their own right as a successful agency and Candid is no exception. They have a wide breath of clients, experience and industry knowledge.”

DIAN covers agencies from most part of Europe, some of them being ECL from Belgium, Grupo Moliner from Spain, Avantgarde from Germany. Apart from that the network also has agencies from Australia, Brazil, Turkey, South Africa and USA.

Commenting on the benefits that the tie up would accrue to Candid Marketing, Nath said, “Having been in the business for 10 years, Candid is a pioneer in the promotional marketing industry in India. Through this network, we will continue to strive to be at the forefront of the industry. Being a part of the Dynamo International Network allows us to offer our clients world class expertise in the areas of strategy, creative and execution.”

Dawe said, “The tie up will help us as we aim to have successful partners in all the major existing and fast developing markets to be able to help existing clients understand these markets. It also helps us to achieve our objective of Dynamo becoming a worldwide brand. This tie up offers DIAN clients access to world-class expertise in every market and a one-stop shop for all their marketing needs.”

Tags

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India