Top Story

e4m_logo.png

Home >> Marketing >> Article

Candid Marketing takes Godrej Kala Hit across India with #HarKoneMeinDanger

27-August-2015
Font Size   16
Share
Candid Marketing takes Godrej Kala Hit across India with #HarKoneMeinDanger

Strategic brand activation agency Candid Marketing is currently executing an activation campaign for Godrej Kala Hit. Godrej Consumer Products Limited has undertaken an awareness campaign titled #HarKoneMeinDanger as part of its marketing activity for Kala Hit.

The campaign kicked off with an event in Delhi on August 18, World Mosquito Day and was attended by Ravinder Gupta, Mayor of North Delhi Municipal Corporation and Sunil Kataria, Business Head, Godrej Consumer Product Limited.
Gupta and Kataria jointly flagged off the Godrej Kala Hit canter, which is a 4000+ km drive from Delhi to Bangalore with the objective of educating people about dengue. On its way to Bangalore, the Hit Van will demonstrate how Hit-Track the Bite app, can help people stay informed and safe from dengue.

Commenting on the activity, Mihir Shah, VP-Client Servicing, Candid Marketing said, “We have been associated with the brand since a very long time and understand the core objective of the new campaign. We have managed the campaign right from being part of ideation and designing to execution, thereby providing a complete package and identifying the right strategic locations for engagement. The innovatively designed vehicle attracted lot of eyeballs and overall response from the target audience is also very positive.”

The canter activity began on August 22 and will travel across 15 cities over a period of eight days. Three teams will go from city to city in a fabricated Hit van. The first team left from Delhi and will conduct the activity in Delhi, Agra, Gwalior, Jhansi, Rewa and Nagpur. The Mumbai team will go from Mumbai to Nashik , Surat, Vadodara, Indore and Nagpur. The third team will manage the activity in Bangalore, Tumakuru, Devangere, Hubballi, Kolhapur, Pune and Mumbai.

 

 

 

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.