Strategic brand activation agency Candid Marketing is currently executing an activation campaign for Godrej Kala Hit. Godrej Consumer Products Limited has undertaken an awareness campaign titled #HarKoneMeinDanger as part of its marketing activity for Kala Hit.
The campaign kicked off with an event in Delhi on August 18, World Mosquito Day and was attended by Ravinder Gupta, Mayor of North Delhi Municipal Corporation and Sunil Kataria, Business Head, Godrej Consumer Product Limited.
Gupta and Kataria jointly flagged off the Godrej Kala Hit canter, which is a 4000+ km drive from Delhi to Bangalore with the objective of educating people about dengue. On its way to Bangalore, the Hit Van will demonstrate how Hit-Track the Bite app, can help people stay informed and safe from dengue.
Commenting on the activity, Mihir Shah, VP-Client Servicing, Candid Marketing said, “We have been associated with the brand since a very long time and understand the core objective of the new campaign. We have managed the campaign right from being part of ideation and designing to execution, thereby providing a complete package and identifying the right strategic locations for engagement. The innovatively designed vehicle attracted lot of eyeballs and overall response from the target audience is also very positive.”
The canter activity began on August 22 and will travel across 15 cities over a period of eight days. Three teams will go from city to city in a fabricated Hit van. The first team left from Delhi and will conduct the activity in Delhi, Agra, Gwalior, Jhansi, Rewa and Nagpur. The Mumbai team will go from Mumbai to Nashik , Surat, Vadodara, Indore and Nagpur. The third team will manage the activity in Bangalore, Tumakuru, Devangere, Hubballi, Kolhapur, Pune and Mumbai.