Candid Marketing has rechristened its trade marketing business as UBIQ Trade & Retail Marketing. Along with the new name, the company has also refreshed the division’s identity and logo. The business was previously known as ITM (Integrated Trade Marketing).
The term UBIQ is derived from Ubiquitous, which means existing everywhere, especially at the same time, or omnipresent. The rechristening strengthens Candid Marketing’s vision of positioning the division to be India’s leading trade marketing agency.
As part of the re-launch process, Riyaz Sayed, AVP, (West & South India), and Pradeep Thakur, AVP, (North & East India), have been appointed. Both of them have been key members of Candid Marketing and were involved in the re-launch process. While Sayed has spent more than six years in Candid Marketing, Thakur has been with ITM since its inception three years ago.
Speaking about UBIQ Trade Marketing, Atul S Nath, Founder and Managing Director, Candid Marketing, said, “We’ve had a vision of creating a specialised division that caters to the needs of marketers employing trade marketing. With UBIQ, we will ensure that our clients continue to receive services that set future benchmarks for the industry.”
“With this new identity, we wish to build the brand across its networks of presence, clients and the trade marketing fraternity, for the services it offers. While we had a strong presence in the north and west zones, we are now looking to scale up operations pan-India, including increasing our team size by 100 per cent over the next one year,” Nath added.
ITM was jointly owned by Candid Marketing and IMSG. The change in identity of ITM was put into process following the management buyout of Candid Marketing from IMSG earlier this year.
The services provided by UBIQ include channel sales, feet-on-street, channel incentivisation and loyalty programmes, mystery shoppers programs, in-shop promoter programmes, merchandising programmes (soft and hard), POS/ POP production (soft and hard), shop-in-shop (designing and implementation), brand shops (designing and implementation), and retail and trade audits.
The business has already been servicing and supporting clients like Samsung, Toshiba, Videocon, Diageo, Pepsi, Cadbury, Max New York Life and LG.