Candid Marketing’s trade marketing division, UBIQ Trade Marketing, has recently undertaken in-shop branding for Videocon Digi World. The main objective is to create exclusive Videocon stores that would personify the brand image as well keeping the new look in mind.
Riyaz Sayed, AVP, West & South, UBIQ Trade Marketing, explained, “The brief was to create Videocon Digi World outlets for which they wanted us to come up with the design and concept of the stores. The initiative was to create brand shops for their products.”
He further said, “The basic objective behind the activity was to create exclusive Videocon Digi Worlds that would would sell only Videocon products.”
“This activity was executed in three stores across Pune, Bhusawal and Nashik. The creative concept began with the conceptualisation of the stores’ look and feel keeping in mind the new brand image and also the adaptation possibility in various sizes and dimensions, as these designs would be used in all shapes and sizes across stores in the Western region,” Sayed added.