The EMVIE Awards that were announced on September 3, 2012 had an interesting component this year in form of the Media Client of the Year.
The clear winner, with 135 points that comprised six Golds, four Silvers and one Bronze, was Cadbury India.
Hindustan Unilever came second with 120 points that included three Golds, five Silvers and five Bronze EMVIES.
On the back of points for a Grand EMVIE, two Golds and one Silver and one Bronze, Marico cornered 65 points.
Reliance Communication bagged one Gold, one Silver and six Bronze EMVIES that gave it 55 points.
Coming on the fifth spot was Mumbai District Aids Control Society with two Golds, one Silver and one Bronze.
In a conversation with exchange4media, Chandramouli Venkatesan, Director, Snacking, India and Strategy, South Asia and Indo-China, Cadbury India said, “It's a matter of great delight to win the Media Client of the Year. I want to start by thanking our media agency Madison Pinnacle. It is just a year ago that we created Pinnacle and it is amazing how in a year it has done such outstanding work. Kudos to the Madison Pinnacle team. You can win one-off awards for individual excellence, but to win the Media Client of the Year, you need systemic excellence that comes from a combination of culture and great people. We are really blessed with great people in our company – they are very talented, very hardworking and more importantly very passionate. Equally so in the Madison team.”
He added, “Madison has great culture that knows how to balance rigour, science and objectivity. There is a degree of heart and a degree of risk in the decisions we take and it is the combination which really works for us. It is a matter of pride for all of us. Equally it is a matter of reflection. We need to get better from here. It is not an industry that stands still. I hope this win will spur us to greater heights in the times to come. We really believe that the client-agency relation is a partnership, not a transaction. Personally for me, Pinnacle is a baby I have given birth to. So I am particularly proud of what Pinnacle has achieved.”