Cadbury India, a subsidiary of Mondelez International Inc., has changed its name to Mondelez India Foods. The company is focused on creating moments of joy that is encapsulated in its name – “monde” for world and “delez” for delicious. The change in name of Cadbury is in line with the gradual changeover of the name of all subsidiaries of Mondelez International globally.
The change in name of the company will have no impact on the names or packaging of its products such as Cadbury Dairy Milk, 5 Star, Gems, Bournville, Perk, Celebrations, Choclairs, Halls, Bournvita, Tang and Oreo, which will continue to be sold under the same brand names as before. The only change consumers will experience is that the new name of the company will appear on the back of pack of the products.
Manu Anand, Managing Director, Mondelez India Foods elaborated, “With the change in name of the company to Mondelez India Foods, we conclude the process of transition that began over two years ago. We are today the pre-eminent and most loved food company in India with leadership in fast growing categories, strong route to market, robust innovation pipeline and world class talent and facilities. We view this change as yet another milestone in this exciting journey of success and leadership.”
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions