The Cannes Lions International Festival of Creativity has announced Burger King as the Creative Marketer of the Year 2017. The award will honour Burger King for embracing and encouraging creativity across their brand communications and for the inspiring global marketing of their products.
Burger King has a hugely successful track record at Cannes Lions. The company has totalled 76 awards, including two Grands Prix in 2016 for the 'McWhopper' campaign, in Print and Publishing and Media. Burger King also took home a Titanium Grand Prix in 2007 and achieved their first win in 1969, a Silver Lion for 'Skinny Burger'.
“Burger King is a brand that has built a reputation for marketing campaigns that are bold, courageous, and innovative, constantly challenging the limits of creative excellence,” said Philip Thomas, Chief Executive of Ascential Events. “Burger King believes that being a brand with purpose can achieve long-term advantages and deliver strong business results. That's why the company is making such an impact.”
Axel Schwan, Chief Marketing Officer of Burger King, and Fernando Machado, Head of Brand Marketing at Burger King, will collect the award during the 64th Cannes Lions International Festival of Creativity that will take place from 17-24 June 2017.
Schwan commented, “Creativity is a critical factor when it comes to helping us stand out from the pack and punch higher than our weight. This principle is applied to everything we do, from the way we differentiate ourselves by flame-grilling our burgers to the ground-breaking advertising campaigns we create.”
Machado added, “This award is a tribute to the consistently strong creative work done by the Burger King brand over time.”
Cannes Lions celebrates the 'Best of Burger King' on Stories, the new editorial arm of the Festival. Cannes Lions Stories features Burger King’s classic campaigns that kick-started digital marketing as well as its modern works of integration.