Top Story

e4m_logo.png

Home >> Marketing >> Article

Building lasting brands is about romancing with risk: Dr A Velumani, Thyrocare

11-October-2017
Font Size   16
Share
Building lasting brands is about romancing with risk: Dr A Velumani, Thyrocare

Owning a Rs 3300 Crore business has taken more than hard work and dedication for Dr. A Velumani, Chairman, Thyrocare Technologies. According to him, “You need to fail to become successful." 

"I am the 149th richest man in India because I romanced with risk", he said while delivering his keynote at the recently held exchange4media-BW Applause Conclave & Awards 2017.  After leaving his job at BARC with Rs 2 Lakh in his fixed deposit he decided that he wanted to create some scope in thyroid care. Just to make it more affordable, the cost of thyroid check-ups was set up at Rs. 100 which gave an enormous boost to the company. 

"Take less to get more was my motto along with doing something unique from what everyone else was doing in the healthcare business", Dr. Velumani explained. 

Underling the importance of Romancing with Risk to build lasting businesses, Dr. Velumani stressed on that the mindset should always be about doing something unique rather than making money.

"When I reached Rs 1000 Crore I focused even more which led to disruption." Adding to the success story of the company Dr. Velumani said, "In 2016 the company grew to a value of Rs. 3300 Crore"

To end the session Dr. Velumani dedicated his success to his late wife for being the real support in establishing Thyrocare as the most formidable brand in the country.

The session concluded with a standing ovation for Dr. Velumani’s inspirational story of making Thyrocare the most disruptive brand in the healthcare industry.

Tags

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems