Aidem Ventures, an independent media consulting, marketing and advertising company has been roped in to handle ad sales for BTV News, an HD Kannada news channel which is supported by Eaglesight Media.
Apart from the DTH services like Airtel, Videocon D2h, it is also available on cable networks like Hathway, Act, IN Cable, Siti, Den Network etc. The channel is available on YouTube as well as for download as an app on Google Play.
Speaking on the tie-up, G M Kumar, Managing Director, BTV News said, “We are extremely confident that this collaboration with Aidem Ventures will aid us in monetizing our advertising inventory better. They have been managing the ad sales for some of the biggest news brands from India and abroad. So, we saw Aidem’s ability to position channels in the advertiser market in a way that works both in the favour of the advertiser and the channel. Since BTV News is one of the leading channels in the Karnataka news space, it was important for us to assign the monetization to a team that truly comprehends the value of such an offering."
Vikas Khanchandani, Director, Aidem Ventures said, “At Aidem Ventures we have always created success stories for the channels we have been assigned. Bagging BTV News is a huge leap towards our goal to build a more rock-solid news media cluster of regional as well as international news channels in our kitty. With this deal coming through, we have expanded our footprint in the Kannada speaking belt. BTV News has tremendous potential and we are glad to be associated with it.”
Alok Rakshit, Business Head, Aidem Ventures added, “In the last couple of years, we have been extremely focused on building up our regional bouquet on a Pan-India basis. After Kasthuri TV, BTV News will give us in-depth access to the Karnataka market further enhancing our sales bouquet for the benefit of advertisers and agencies. Besides, the association will also help BTV News effectively leverage our domain knowledge, revenue management skills, and our industry relationships thereby making it a mutually beneficial arrangement.”
Aidem is also the exclusive media representative for regional channels like Jaya TV Network, Kolkata TV, Dangal, Bhojpuri Cinema, Flowers TV, Aapla Talkies to name a few. International channels like Al Jazeera English (AJE) and other Al Jazeera channels such as Al Jazeera Arabic, Al Jazeera Documentary and Al Jazeera Mobasher are also handled by them. Aidem Ventures also represents eBus in India with an aim to offer a complete solution for digital distribution and management of television commercials to advertisers, agencies, media owners, content producers and broadcasters.