Top Story

e4m_logo.png

Home >> Marketing >> Article

Broadband rights, Sachin’s jersey: all for sale

09-December-2005
Font Size   16
Share
Broadband rights, Sachin’s jersey: all for sale

Cricket has always been the money-spinner par excellence in Indian sport, but the new Sharad Pawar dispensation seems to have decided it must spin enough to put a Shane Warne or Muralitharan to shame.

So it'll now have separate team sponsors for ICC events and other matches, an official kit supplier and even BCCI shops that sell Team India merchandise.

BCCI's marketing committee met in the Capital on Thursday and for the first time the board has made its ''future vision'' in terms of marketing, public. The new buzzwords are transparency, interface with fans and of course, more money.

The clearest sign of the desire to start with a clean slate is the committee's decision to seek the court's permission to scrap the ongoing tendering for TV rights - which is embroiled in legal battles - and invite fresh bids. It has also decided that rights for DTH telecasts will be sold separately.

If things go according to the new 'vision', you will be able to buy a Tendulkar No. 33 jersey, get clips of Dhoni's towering sixes on your mobile or listen to Dravid's interview on your favourite FM channel.

You can also buy DVDs and CDs of the team's matches, interviews and even practice sessions. And all of this will mean the cash registers keep ringing for the BCCI.

In a bid to maximise revenue - or 'milk the game' depending on how you view commercialisation of cricket - the committee not only talks of selling radio broadcast rights, broadband rights and player merchandise, it's also looking for a 'team kit sponsor'.

All this apart from the regular money-making exercises like selling TV rights, team and ground sponsorship. Unlike in the past, All India Radio will no longer have exclusive rights to radio broadcasts.

Tags

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Raveendra Singh, Associate Vice President, Marketing and Sales, Imagica, spoke about getting characters-specific rides and attractions, scaling up their events and tapping new brands and segments of a...

The IMA awards celebrate and recognise marketing successes. The award ceremony will be held on December 7, 2017 at The Leela Gurugram.

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)