Britannia Industries has reported consolidated revenue growth of 10.2 per cent for the third quarter ended December 31, 2013 and 12.3 per cent for the nine months at Rs 1,772 crore and Rs 5,052 crore, respectively. Standalone revenue for Q3 FY14 stood at Rs 1,614 crore, an increase of 11.1 per cent; while for the nine months, the standalone revenue was reported at Rs 4,612 crore, registering a growth of 13.1 per cent.
Net profit for Q3 FY14 increased by 62.1 per cent to Rs 100.6 crore on a consolidated basis. For the nine months, the net profit was up 71.8 per cent on a consolidated basis at Rs 287.7 crore. Standalone net profit for Q3 FY14 was at Rs 96.3 crore, a growth of 69.1 per cent, while standalone net profit for the nine months was reported at Rs 278.3 crore, a jump of 90.6 per cent.
The company attributes its consolidated double digit revenue growth to its strong brands and focus on fundamental levers of operation, which has led to 250 bps increase in operating margin.
Our typical marketing budget is usually 10 per cent of the topline spend