Top Story


Home >> Marketing >> Article

Britannia Industries sues GSK Consumer Healthcare

Font Size   16
Britannia Industries sues GSK Consumer Healthcare

Britannia Industries has sued FMCG major GSK Consumer Healthcare, makers of the Horlicks brand, for trademark and copyright violations of its popular NutriChoice biscuits.

In a suit filed in the Madras High Court, Britannia said GSK's recently launched Horlicks Nutribic biscuit is a copy of its NutriChoice Oats biscuit. GSK on August 20, 2012 launched a new biscuit called ‘Horlicks Nutribic’ in Chennai, which according to Britannia is a slavish copy of its NutriChoice Oats biscuits.

On noticing GSK products in shops in Chennai, Britannia immediately approached the Madras High Court, with a stay application restraining GSK from passing off its Horlicks Nutribic biscuits using the trade dress of NutriChoice Oats biscuits and also infringing its registered trademark Nutribix, shared an official release.

Britannia argued before the Madras High Court that Horlicks Nutribic has adopted similar packaging style, colour scheme, etc. to ride on the enormous reputation built by Britannia for its NutriChoice brand, over the past 13 years.

In an interim order passed by the Madras High Court today, GSK, its directors, employees, agents, distributors and retailers have been restrained from manufacturing, selling and advertising Horlicks Nutribic brand of biscuits with the similar trade dress of Britannia's NutriChoice Oats biscuits. Further, the Horlicks company has been restrained from using the Nutribic trade name.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business