Top Story

e4m_logo.png

Home >> Marketing >> Article

Brandzstorm Marketing India partners with Furla, Tonino Lamborghini and Steve Madden

15-June-2017
Font Size   16
Share
Brandzstorm Marketing India partners with Furla, Tonino Lamborghini and Steve Madden

Brandzstorm Marketing India, a distributor of premium fashion labels has signed exclusive agreements with three international brands: Furla watches, Tonino Lamborghini watches and Steve Madden watches. The company has acquired the exclusive marketing, distribution and licensing rights for these three fashion watch brands in the Indian market. The brands will be retailed in leading multi-brand watch boutiques, shopping malls such as Shoppers Stop, Lifestyle and Central and other independent retail outlets including leading ecommerce sites such as Amazon, Flipkart and Myntra.

Currently, Brandzstorm Marketing distributes and markets in segments of watches, sunglasses and handbags for brands like Swiss Eagle,Gio Collection, Giordano, Pierre Cardin, Superdry, Cross, Fjord and Nuband. The company has forged a partnership with all leading multinationals to strengthen its reach in the Indian market. With a philosophy for driving brands ahead, Brandzstormendeavors in offering branded affordable luxury products.

Announcing the developments,Ujjval Saraf, Managing Director, Brandzstorm Marketing India, says, “We are extremely honoured to partner with Furla, Tonino Lamborghini and Steve Madden and represent these premium timepieces in India. The Indian market has, over the years, witnessed a surge in demand for international fashion labels and we see substantial potential here. We intend to capitalize on the global brand equity of these labels along with its lifestyle appeal to cater to discerning fashionistas in the hinterland of India.”

“Brandzstorm Marketing currently manages premium brands from some of the notable fashion houses across the globe. Hence, this association will further enhance our capacity to support the brand portfolio through our existing sales channels and marketing communication strategies. Our top priority will be to establish the brands’ presence with select retailers in leading metros, tier 1 and tier 2 cities nationally. We believe there will be a great degree of acceptance to these distinctive urban style products among watch connoisseurs and gen-next fashion aspirants,” adds Saraf.


 


 


 

For more than 30 years, Tonino Lamborghini has been a byword for ‘Made in Italy’ lifestyle. By staying true to the tradition and heritage of the Lamborghini family, the Tonino Lamborghini Company seeks to promote distinctive Italian style and taste with prices ranging from Rs. 99,500 to Rs. 1,40,000.

Established in 1927 by Aldo and MargheritaFurlanetto in Bologna, Furlaboasts time-honoured craftsmanship, artisanal expertise, a sense of beauty and innovative designs. The Italian fashion houserecently added watches to its roster of luxury accessories, with prices ranging from Rs. 11,950 to Rs. 21,650.

Steve Madden is a popular brand for high-quality and trendy women’s apparel and accessories at prices ranging from Rs. 4,990 to Rs. 8,490. 

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...