Global research agency Millward Brown has announced that the BrandZ Top 50 Most Valuable Indian Brands 2014 will launch on August 19, 2014. Commissioned by WPP and carried out by Millward Brown, BrandZ valuations rankings are the only global rankings study that uses a brand valuation mechanism that combines officially released financial data and consumer-driven brand equity measurement to calculate brand value.
The valuation study was was introduced globally in 2006, in China in 2011 and Latin America in 2012.
Currently in its ninth year, the BrandZ Top 100 Most Valuable Global Brands study aims to create a new milestone with the launch of its first Indian edition, BrandZ Top 50 Most Valuable Indian Brands. The rankings will be unveiled on August 19 in the presence of Sir Martin Sorrell, CEO, WPP, and top executives of leading Indian companies.
The study will reveal key insights on trends in the Indian market by WPP companies across India, insights into how brands drive financial growth, the brands with the greatest potential for growth, the elements that have led to successful brand building in India, and the way forward for building valuable brands in India. A highlight is the release of the list of top 50 most valuable Indian brands. The study analyses brands across various key business sectors, including banking, automotive, telecom, personal and household care, foods, beverages, and insurance.
Prasun Basu, Managing Director – South Asia, Millward Brown commented, “BrandZ is a unique brand valuation methodology that has established a global credibility. This makes the BrandZ Top 50 Most Valuable Indian Brands the definitive and most robust ranking available. BrandZ approach starts with officially available financial information and scientifically attributesthe contribution of consumer facing brands to business success, especially important in the context of large corporations, business houses or conglomerate brands. The stronger the relationship that a brand can build with consumers in its category, and is able to leverage those consumer connections, the more sustainable and profitable the brand becomes. Therefore, the Top 50 are reputable, successful engines of financial growth for the future of India.”
Nigel Hollis, Chief Global Analyst, Millward Brown added here, “The BrandZ Top 100 Most Valuable Global Brands study has given marketers and brand managers deeper insights into their brands. Globally, the BrandZ study covers two million consumers and more than 10,000 different brands in over 30 countries. The Indian edition of BrandZ aims to enable brand owners to evaluate their brands, compare them with competitors around the globe, especially in a world where Indian brands have already demonstrated their ambitions to go globaland make better-informed investment decisions.”