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Branded Entertainment Summit 2006: Presenting branded content up close

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Branded Entertainment Summit 2006: Presenting branded content up close

As the industry looks for perspectives to shape thought leadership in the business of branded entertainment, Media e2e, in association with Rizvi Institute of Management Studies & Research, presents the first ever interactive discussion forum in India on the topic. exchange4media is the exclusive online media partner for the Summit.

The forum titled ‘Branded Entertainment Summit 2006’ is an annual affair and would get the best of media minds in India to articulate their views on product placements, sponsorships and brand-content integration through sharing of ideas, experiences and case studies. The event is planned for September 16, 2006.

Apart from panel discussions on Branded Entertainment, the Summit will also feature India’s first ‘Branded Entertainment Awards 2006’, an annual feature which will recognise the best product placements in the Indian television and film industry.

“Our television, our films and sports are seeing increasing instances of brands invading the content. We wanted to create a forum to discuss technology, best practices and evaluation techniques through a confluence of global and local references” said Dr Khalim Khan, Director, Rizvi Institute of Management Studies.

“The event is India’s first. And our vision is to make convert this Summit into a catalyst for best practices to emerge in the Branded Entertainment space,” said Atul Phadnis, Chief Evangelist, Media e2e.

“At present, we are inviting case studies. The response has been enthusiastic to say the least. A jury constituting industry veterans are set to adjudicate the best effort,” Dr Khan further said. The last date for submitting entries is August 31, 2006.

“Creative excellence, innovation and brand integration that conform to the brand values are the critical factors identified for evaluation of the case studies,” said Deven Deshpande, Vice-President, Media e2e.


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