brand-comm, a pan-India brand communication consulting and advocacy company, announced its educational and training initiative Brand Academy, an online platform for teaching holistic brand management. The academy will offer courses in Brand Management, Advertising Management and Market Research.
The curriculum of the first programme on Brand Management is designed by veteran brand practitioner Ramanujam Sridhar, Founder & CEO, brand-comm to meet the contemporary market requirements and will be taught by him. The course is designed for easy comprehension of individuals (above 18) from different streams like sales, marketing, branding and advertising. It will specially ehelp entrepreneurs who are keen on building their own brands.
Speaking about the initiative, Ramanujam Sridhar, Founder & CEO, brand-comm, said “A well known brand commands more revenue, higher market share and easy acceptance from consumers as compared to a lesser known brand. With this realisation more and more organizations are focusing on building strong brand equity in the market. But the ever-increasing competition is making it a challenge for marketers. Therefore this program will help marketing professionals and brand practitioners in enhancing their overall marketing understanding, application and processes. Entrepreneurs (budding as well as seasoned) will learn to build a strong brand from scratch using the right blend of marketing mix appealing to their audiences.”
Branding is an integral part of business but unfortunately the discipline is in its nascent stages in India. Yet, there exists a body of practical wisdom, examples and learnings that will benefit anyone in business or in academics who is exposed to the course. The classes will happen weekly for an hour and courses will be covered in the period of 12 weeks. Online classes will be aided with comprehensive reading material. All the queries and doubts will be clarified individually through email, Skype or teleconference. On successful completion of plan the participants will get a certificate of having done the program.