Top Story


Home >> Marketing >> Article

BPL on top claims ORG-MARG, LG differs

Font Size   16
BPL on top claims ORG-MARG, LG differs

According to the latest ORG-MARG figures, BPL''s continued stint at the top of the Indian colour television (CTV) market and as expected LG has made independent claims to leadership position through advertisements and media reports.

The ORG-Marg data for April suggest that BPL has consolidated its top slot with 17.2 per cent market share even as LG secured the second spot with 12.1 per cent. But LG, quoting internal sources, has claimed a market share of 18 per cent in April.

In fact, ORG figures show that BPL improved its market share to 17.2 per cent in April from 15.2 per cent in the previous month. These figures convey a similar jump in LG''s share to 12.1 per cent, up from 10 per cent in the month of March.

BPL, based on ORG-Marg data, has claimed a cumulative market share of 17.1 per cent in the first quarter (January-March) of this calendar year as against LG''s 9.5 per cent.

In value terms, BPL with 16.5 per cent was ahead of LG''s 12.7 per cent in April. Roughly 7,01,600 sets were sold during the month with a total value of Rs 787.50 crores. However, LG has contradicted ORG data on total sales in April. The company claims that sales were much lower at 4,75,000 sets.

Meanwhile, LG, through media advertisements, has also staked claim to the top slot in the month of May. The company''s claim is based on "internal sources" and not based on formal surveys by any professional agencies. ORG-MARG data for the month of May is awaited.

Source: Business Standard


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...