Bajaj Auto Ltd (BAL) sold 82,913 motorcycles in October 2002, its highest ever monthly sale. Total sales of two and three-wheeler for the month, stood at 1,35,887 units.
According to source the motorcycle growth was propelled by the sale of over 51,000 Boxers. In October, BAL also launched the Boxer AR, selling more than 12,000 units in the first month.
According to it, on October 28, cumulative production of the Pulsar exceeded 1,00,000 units. Plans are underway to raise manufacturing capacity for the Pulsar. Last month, the company sold 18,412 Pulsars.
Over 20,000 three wheelers were sold in October, representing a YoY growth of 40 per cent. Export of 2&3-wheelers for the month was up by 135 per cent, to 12,768 units.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking