Top Story

e4m_logo.png

Home >> Marketing >> Article

Bose Corp to ramp up outlets

29-January-2004
Font Size   16
Share
Bose Corp to ramp up outlets

Bose Corporation, a leading audio technology provider, is expanding its presence in India.

Ratish Pandey,general manager Bose Corporation, who was in the city to inaugurate its first formal establishment in Kolkata said that over the next eight months, the company would add four more stores. The Kolkata store was its fifth store in the country.

“Unlike other subsidiaries in the world, Bose India has adopted a solutions approach whereby we custom design the solutions, keeping in mind customer requirements and the space dimensions” said Pandey.

Bose India, which had been clocking in a growth of 60 per cent hoped to main the growth rate. In order to achieve the objective of delivering quality experience to customers and giving them optimal solutions, Bose India adopted the “direct to customer” approach. This implied that they service their customers directly without any intermediaries.

The new office in Kolkata would provide complete turnkey audio-video and control system solutions for public spaces such as hotels, restaurants, retail outlets, auditoriums, cinplexes, offices and stadia in the eastern region. It would also house a full fledged service centre.

Bose Corporation was a privately held company with over 7,000 employees, 18 subsidiaries, eight manufacturing facilities and annual sales of turnover of $1.6 billion.

While admitting that India had the potential for being a gateway to neighbouring countries, Pandey said, Bose had no plans of setting up a manufacturing facility in India, at present. He said, to set up a manufacturing facility, the duty structure would have to change.

Tags

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Backed by four properties including the first test match between South Africa and India of Freedom Cup, Sony Ten 1 continued to lead Top 5 channels in 2018’s second week (January 6-12)

Vijay Shekhar Sharma stated that this is the right time to create an Indian model which would be the envy of the world