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Bose Corp to ramp up outlets

29-January-2004
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Bose Corp to ramp up outlets

Bose Corporation, a leading audio technology provider, is expanding its presence in India.

Ratish Pandey,general manager Bose Corporation, who was in the city to inaugurate its first formal establishment in Kolkata said that over the next eight months, the company would add four more stores. The Kolkata store was its fifth store in the country.

“Unlike other subsidiaries in the world, Bose India has adopted a solutions approach whereby we custom design the solutions, keeping in mind customer requirements and the space dimensions” said Pandey.

Bose India, which had been clocking in a growth of 60 per cent hoped to main the growth rate. In order to achieve the objective of delivering quality experience to customers and giving them optimal solutions, Bose India adopted the “direct to customer” approach. This implied that they service their customers directly without any intermediaries.

The new office in Kolkata would provide complete turnkey audio-video and control system solutions for public spaces such as hotels, restaurants, retail outlets, auditoriums, cinplexes, offices and stadia in the eastern region. It would also house a full fledged service centre.

Bose Corporation was a privately held company with over 7,000 employees, 18 subsidiaries, eight manufacturing facilities and annual sales of turnover of $1.6 billion.

While admitting that India had the potential for being a gateway to neighbouring countries, Pandey said, Bose had no plans of setting up a manufacturing facility in India, at present. He said, to set up a manufacturing facility, the duty structure would have to change.

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