Top Story


Home >> Marketing >> Article

Bose Corp to ramp up outlets

Font Size   16
Bose Corp to ramp up outlets

Bose Corporation, a leading audio technology provider, is expanding its presence in India.

Ratish Pandey,general manager Bose Corporation, who was in the city to inaugurate its first formal establishment in Kolkata said that over the next eight months, the company would add four more stores. The Kolkata store was its fifth store in the country.

“Unlike other subsidiaries in the world, Bose India has adopted a solutions approach whereby we custom design the solutions, keeping in mind customer requirements and the space dimensions” said Pandey.

Bose India, which had been clocking in a growth of 60 per cent hoped to main the growth rate. In order to achieve the objective of delivering quality experience to customers and giving them optimal solutions, Bose India adopted the “direct to customer” approach. This implied that they service their customers directly without any intermediaries.

The new office in Kolkata would provide complete turnkey audio-video and control system solutions for public spaces such as hotels, restaurants, retail outlets, auditoriums, cinplexes, offices and stadia in the eastern region. It would also house a full fledged service centre.

Bose Corporation was a privately held company with over 7,000 employees, 18 subsidiaries, eight manufacturing facilities and annual sales of turnover of $1.6 billion.

While admitting that India had the potential for being a gateway to neighbouring countries, Pandey said, Bose had no plans of setting up a manufacturing facility in India, at present. He said, to set up a manufacturing facility, the duty structure would have to change.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship