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BoringBrands & Vinay Jaiswal launch branded content platform The MoodyNation

05-November-2015
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BoringBrands & Vinay Jaiswal launch branded content platform The MoodyNation

The last few years has seen a paradigm shift in the way audiences consume content. With netizens growing at an accelerated pace, visual content like digital films has taken centre stage and the demand for engaging content is on the rise. In order to fulfil this requirement, BoringBrands and Vinay Jaiswal have teamed up to launch The MoodyNation, a universal platform dedicated to creating content and films for any brand across industries.

The MoodyNation will create content catering to the Indian audience. Built by the team that has previously made short films such as Jai Hind and Father’s Day, the company will aim to redefine the parameters of storytelling in this social media phase of brand marketing.

Commenting on the launch, Anshul Sushil, CEO and Co-Founder, The MoodyNation said, “We have pioneered the digital film genre and have been at the forefront with our previous films. With The MoodyNation we want to give brands the opportunity to talk to the audience instead of talk at the audience through superlative content around brand promises and values. On this platform we intend to create films that we can take to the world.”

Vinay Jaiswal, Creative Head, The MoodyNation and Director of ‘Jai Hind’ and ‘Father’s Day’ said, “This is possibly the best time to be a short filmmaker in India with audiences always looking for different and engaging content to watch and share. The idea is to narrate compelling stories that will resonate with viewers across ages and demographics.”

Watch the Jai Hind short film: https://www.youtube.com/watch?v=AhUApcBAbZA

While ‘Jai Hind’ starring Manoj Bajpayee and Raveena Tandon was a poignant tribute to our freedom fighters, ‘Father’s Day’ featuring Piyush Mishra and Zeeshan Ayub portrayed the nuances of a father-son relationship. Their latest offering, ‘The Homecoming’, starring Piyush Mishra, Amit Sadh and Taapsee Pannu is a depiction of how families make a house a home. OYO Rooms and Urban Ladder partnered with the team for these films.

Watch The Homecoming short film: https://www.youtube.com/watch?v=W1_eZln9qyg

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