Bonin Bough, Chief Media and eCommerce Officer at Mondelez International, has stepped down from his role. He joined Mondelez as VP of global media and consumer engagement and took on the Chief Media and eCommerce role in early 2015.
Bough, who is known for his frequent speaking appearances at marketing industry events, joined Mondelez in 2012, the same year the company was formed in the wake of Kraft's split into two companies: Mondelez and Kraft Foods Group.
While he was still at PepsiCo in 2011 as Global Director of Social Media, Fast Company magazine named him to their "Most Creative People" list. The publication gushed that he "is as much a celebrity as any of the headliners at the festivals he sponsors; crowds swarm him after his presentations, seeking a real-life moment with the man who is PepsiCo's digital handshake across the globe."