Bluebird Group of Companies with over 35 years of expertise in product segment has added another feather to its cap by roping in actor Anil Kapoor as its brand ambassador. A TV commercial is soon going to be aired featuring him promoting the range of Bluebird Water Purifiers. The company has been certified by leading bodies for its quality and practices and is a Gold Member of India Water Quality Association. Bluebird Water Purifiers has introduced AlkaRich Technology which increases the pH value of water and adds essential minerals to promote healthier lifestyle.
Bollywood actor Anil Kapoor, whose career spans nearly 40 years and enjoys similar credibility as the brand, said, “It’s a pleasure to associate with Bluebird Water Purifiers as they are working towards purification for not just drinking water but also the entire water requirements of our homes. They are coming up with AlkaRich Technology for drinking water and various other treatment solutions for hard water. To prevent water borne diseases we require pure water that is rich in essential minerals. Bluebird Water Purifier removes disease causing unhealthy impurities from water and adds minerals to enhance our immune system.”
Commenting on the association, Aditya Mittal, founder of Bluebird Water Purifiers said, “We are happy with our association with Anil Kapoor as the brand ambassador who portrays a rare blend of talent, class & credibility. His responsible & inspirational image along with his charming nature will send a correct message to the target audience. As he represents our brand, I believe our association will leverage the versatility and legacy of both Bluebird and Anil Kapoor. Our television campaign will start from this week and we are very confident that our new technology in the space of water purifiers will bring in good health and happiness for many families.”
The company has done years of extensive research before launching water purifying systems and thereafter has been working towards widening their range of quality products. Moreover, the quality assurance has been certified by leading test labs and their quality management systems bear an ISO 9001:2008 certification. Within six months of its formal launch, Bluebird Water Purifiers has been awarded with ‘The Best Commercial RO’ by The Water Digest Water Award 2015-2016. Besides quality management, the company has always focused on advancement in technology for the betterment of their products.