Top Story


Home >> Marketing >> Article

BlackBerry parts ways with Alicia Keys

Font Size   16
BlackBerry parts ways with Alicia Keys

BlackBerry and Alicia Keys have called quits on their one-year long relationship.  BlackBerry had appointed Alicia Keys as its Global Creative Director in January last year to boost the image of its then newly launched BlackBerry 10 platform. However, a year on, the BlackBerry 10 has not been able to turn around the smartphone maker’s fortunes, which could have contributed to this decision. An official reason for the removal of Keys has not been given.

In its Q3 FY14 results filing, the company acknowledged that sales of BB10 devices had been less than satisfactory. In the same filing, the company also cancelled the launch of two new devices and said it expects a loss of around $4.4 billion.

In India, BlackBerry had roped in Ranbir Kapoor as its brand ambassador in 2012 on a two-year initial contract.

Tech companies have been known to associate with well-known celebrities. Lady Gaga has served as Creative Director for Polaroid, while from Black Eyed Peas was named Intel’s Creative Director in 2011. Irish band U2 also has a well-publicised association with Apple.

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.