Dr. Arvind Gupta, Head - IT Cell, Bharatiya Janata Party, will address the brightest marketing executives of the industry on September 5, 2014, in Gurgaon at the CMO League, hosted by exchange4media Group. Dr. Gupta will deliver a talk on ‘Connecting with Today’s Generation: What the CMOs Can Learn from the BJP Election Campaign.’ He will discuss the scenes of the highly acclaimed BJP campaign that brought the party to power in the recent elections, followed by a panel discussion and his interaction with the members of the League.
The League brings CMOs of large companies in India together in an environment of openness and collaboration that enables them to excel at what they do and solve their biggest CMO challenges. Tailored exclusively for the benefit of top marketing executives, the CMO League will hold talks by the most respected marketing thinkers of our time from across the world, share reports and research from marketing industry leaders, and leverage the first online engaged CMO community network in India.
Promoted by the exchange4media Group, the CMO League was launched on February 13, 2013 with an address by Don Tapscott — one of the world’s leading authorities on innovation, media, and the economic and social impact of technology. He spoke on 'Macrowikinomics: Rebooting Business and the World’. The next in the series were talks by Simon Clift, Unilever’s first Global CMO and Sanjay Khosla, Former President, Developing Markets, Kraft Foods (Mondelez International) in August 2013 and January 2014 respectively.
Dr. Gupta is currently the Head of Technology for BJP, based out of New Delhi. He is the person responsible for heading the BJP’s digital campaign during election 2014.
He graduated from IT-BHU in 1992. He completed his MBA and Masters in Science from University of Illinois, Urbana Champaign, Chicago. He also has a PhD in Technology Management.
Dr. Gupta is active in the New Delhi-based AIBA (Association of IT-BHU Alumni) and currently Vice-President of our IT-BHU Global Alumni Association. Since 2003, he (along with other Delhi based alumni) started the campaign for converting the institute to IIT.