Birla plans retail expansion

Birla plans retail expansion

Author | Source: Business Standard | Friday, Apr 04,2008 8:05 AM

Birla plans retail expansion

Aditya Birla Retail is looking at increasing the number of supermarkets and hypermarkets to ramp up its expansion across India, Sumant Sinha, chief executive officer, said today.

“Our rollout strategy is dependent on our ability to execute. We are planning to launch more stores,” Sinha said on the sidelines of the company’s press meet.

However, he did not disclose the number of stores and the investment that the company has earmarked for expansion.

Currently, the company operates two formats—supermarkets and hypermarkets—under the `More’ brand.

Aditya Birla Retail has 500 supermarkets and 2 hypermarkets at present.

Part of the diversified conglomerate Aditya Birla Group, the company has invested over $2 billion in the retail operations.

In January 2007, Aditya Birla Retail had acquired South India-based retail chain Trinethra.

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