Top Story


Home >> Marketing >> Article

Bindass taps youth spirit, goes ‘Rest Less’ with Swarathma

Font Size   16
Bindass taps youth spirit, goes ‘Rest Less’ with Swarathma

In a bid to build stronger youth connect, UTV Bindass is supporting folk rock band Swarathma’s tour. The tour, named Bindass Swarathma Rest Less tour, will take place across three cities starting on May 11 with the launch of the concert in Delhi, going on to Lucknow on May 12 and then completing in Mumbai on May 16. This tour marks the launch of the band’s second full-length album titled Topiwalleh.


Commenting on the rationale behind supporting band Swarathma, Kunal Mukherjee, Director Marketing, UTV and Bindass Networks said. “Being a folk rock band, Swarathma has been a hit. We believe they are an upcoming band and in the next two years they will be very popular.”


The tour will not only help the band in promoting their album Topiwalleh but also help Bindass in getting the recognition of a channel that has come forward and taken initiative to support a music band.


Sharing about the marketing plans for the tour, Mukherjee said, “We are sending flyers to various clubs in India. We are also using social media platforms such as Facebook and Twitter, along with UTV network channels for the marketing of the tour.”


Out of the total spends of the tour, the channel is spending around 30-40 per cent on marketing.


Although the tour is not going to be aired on Bindass channel, at the end of it Swarathma will put together an exclusive ‘Bindass anthem’ that captures the restless spirit of the youth. The composition will be based on the band's interaction with youngsters during their multi-city tour. This anthem will be aired on Bindass channel.

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by