Top Story


Home >> Marketing >> Article

Bindass taps youth spirit, goes ‘Rest Less’ with Swarathma

Font Size   16
Bindass taps youth spirit, goes ‘Rest Less’ with Swarathma

In a bid to build stronger youth connect, UTV Bindass is supporting folk rock band Swarathma’s tour. The tour, named Bindass Swarathma Rest Less tour, will take place across three cities starting on May 11 with the launch of the concert in Delhi, going on to Lucknow on May 12 and then completing in Mumbai on May 16. This tour marks the launch of the band’s second full-length album titled Topiwalleh.


Commenting on the rationale behind supporting band Swarathma, Kunal Mukherjee, Director Marketing, UTV and Bindass Networks said. “Being a folk rock band, Swarathma has been a hit. We believe they are an upcoming band and in the next two years they will be very popular.”


The tour will not only help the band in promoting their album Topiwalleh but also help Bindass in getting the recognition of a channel that has come forward and taken initiative to support a music band.


Sharing about the marketing plans for the tour, Mukherjee said, “We are sending flyers to various clubs in India. We are also using social media platforms such as Facebook and Twitter, along with UTV network channels for the marketing of the tour.”


Out of the total spends of the tour, the channel is spending around 30-40 per cent on marketing.


Although the tour is not going to be aired on Bindass channel, at the end of it Swarathma will put together an exclusive ‘Bindass anthem’ that captures the restless spirit of the youth. The composition will be based on the band's interaction with youngsters during their multi-city tour. This anthem will be aired on Bindass channel.

Tags UTV Bindass Swarathma Topiwalleh Kunal Mukherjee Suraj Ramnath

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...