Top Story

e4m_logo.png

Home >> Marketing >> Article

Bina Berry joins Integral as Director & Chairperson

04-April-2017
Font Size   16
Share
Bina Berry joins Integral as Director & Chairperson

Integral - the integrated communications advisory firm has announced Bina Berry as the new Director and Chairperson of the organisation effective from March 2017.

Berry has extensive experience in the fields of corporate communications, marketing and advertising, crisis management and public relations. She was the CEO of Integral in its formative years and was instrumental in giving the company the image of a globally competitive PR Agency.

An English Literature graduate and a professional in the fields of advertising and PR, Berry has been with leading organisations and been part of well-known brand launches in India. Additionally, she has worked in Hong Kong, Doha and Germany and also been the Press Chief at the American Embassy for a number of years. 

She has a great insight into the variety of cultures, local politics and the sheer diversity that the world offers. She is an optimist at heart and has also recently authored a memoir on Alzheimer’s.  

Berry said, “I am pleased to be back at Integral and inherit a wonderful team. My immediate focus is to understand the needs of our clients and motivate my team to deliver their best. My aim will be to build the business across geographies and verticals, and take the organisation to new heights.”

Tags

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.