Integral - the integrated communications advisory firm has announced Bina Berry as the new Director and Chairperson of the organisation effective from March 2017.
Berry has extensive experience in the fields of corporate communications, marketing and advertising, crisis management and public relations. She was the CEO of Integral in its formative years and was instrumental in giving the company the image of a globally competitive PR Agency.
An English Literature graduate and a professional in the fields of advertising and PR, Berry has been with leading organisations and been part of well-known brand launches in India. Additionally, she has worked in Hong Kong, Doha and Germany and also been the Press Chief at the American Embassy for a number of years.
She has a great insight into the variety of cultures, local politics and the sheer diversity that the world offers. She is an optimist at heart and has also recently authored a memoir on Alzheimer’s.
Berry said, “I am pleased to be back at Integral and inherit a wonderful team. My immediate focus is to understand the needs of our clients and motivate my team to deliver their best. My aim will be to build the business across geographies and verticals, and take the organisation to new heights.”