Top Story

e4m_logo.png

Home >> Marketing >> Article

Bike makers see good volumes

02-July-2004
Font Size   16
Share
Bike makers see good volumes

Motorcycle manufacturers including Hero Honda and Bajaj Auto have seen good volumes in June. The country’s largest mobike manufacturer Hero Honda saw a 25 per cent jump in June this year at 2,00,922 units against 1,60,889 units sold in the same month last year.

For the quarter ended June 2004, the cumulative sales of the company stood at 6,09,123 units as against 4,58,784 units in the corresponding period of last year, recording a 33 per cent growth.

The company said its CD Dawn model continued to dominate the entry-level segment with healthy sales. Bajaj Auto, the second biggest mobike maker, saw a 18.7 per cent growth in sales at 97,595 motorcycles during the reporting month as against 82,239 in June 2003.

Exports recorded a 38.9 per cent jump at 16,383 units as against 11,792 in June last year, according to a company release. TVS Motor saw a marginal drop in the two-wheeler sales for the month of June 2004, compared to its June 2003 sales. The two-wheeler sales was 91,945 units during June 2004 as against 92,039 units sold in June last year. The drop in demand for 2-stroke Max motorcycles has resulted in a 14 per cent drop in motorcycle sales for the month of June, this year. The motor cycle sale for June 2004 was at 48,159 units as against 56,444 units in the same period last year. TVS Centra launched in January this year has touched 74,000-mark in sales.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...