Motorcycle manufacturers including Hero Honda and Bajaj Auto have seen good volumes in June. The country’s largest mobike manufacturer Hero Honda saw a 25 per cent jump in June this year at 2,00,922 units against 1,60,889 units sold in the same month last year.
For the quarter ended June 2004, the cumulative sales of the company stood at 6,09,123 units as against 4,58,784 units in the corresponding period of last year, recording a 33 per cent growth.
The company said its CD Dawn model continued to dominate the entry-level segment with healthy sales. Bajaj Auto, the second biggest mobike maker, saw a 18.7 per cent growth in sales at 97,595 motorcycles during the reporting month as against 82,239 in June 2003.
Exports recorded a 38.9 per cent jump at 16,383 units as against 11,792 in June last year, according to a company release. TVS Motor saw a marginal drop in the two-wheeler sales for the month of June 2004, compared to its June 2003 sales. The two-wheeler sales was 91,945 units during June 2004 as against 92,039 units sold in June last year. The drop in demand for 2-stroke Max motorcycles has resulted in a 14 per cent drop in motorcycle sales for the month of June, this year. The motor cycle sale for June 2004 was at 48,159 units as against 56,444 units in the same period last year. TVS Centra launched in January this year has touched 74,000-mark in sales.
Our typical marketing budget is usually 10 per cent of the topline spend