Top Story

e4m_logo.png

Home >> Marketing >> Article

Bike cos hope to zip ahead after new govt takes shape

14-May-2004
Font Size   16
Bike cos hope to zip ahead after new govt takes shape

Even as uncertainty due to elections in the last two to three weeks has resulted in a nearly 15 per cent slackened demand over their own projections for two-wheelers, companies are now hoping that with a new government in place, they will be able to make up.

The demand was particularly affected in south and west, while the north reflected an average demand for bikes for companies, feel companies such as Bajaj Auto. These companies blame it on uncertainty that preceded the polls, a dull demand due to ‘‘economic sentiment which was not so good’’ and swings in the markets.

“According to the dealers’ report for the last 12 days, the demand is dull and has slowed down. Dealers are attributing it to elections and the feeling of instability till the new government is formed,” Bajaj Auto vice- president (business development and marketing) RL Ravichandran told FE.

Yamaha Motor India president SK Taneja said that the demand for motorcycles had become dull over the last 15-20 days with elections affecting the market activity, though there have been some patches of growth.

“We had expected double digit growth of 12-15 per cent during the period, as against which there was only single digit. The economic sentiment has been affected and people are holding back demand,” he stated. But the demand is expected to pick up in the latter half of May, and companies such as Bajaj Auto hope that sales double post May 15 to make up for the slack demand in the first half.

Interestingly, in some states such as Bihar, consumers postponed the buying decision in fear of the fact that their motorcycles may be forcibly taken away from them during the elections. The trend of a dull demand is also visible for three wheelers, Mr Ravichandran added. Meanwhile, Hero Honda senior vice-president marketing and sales Atul Sobti said, “Our sales are in line till now, and the total retail should be all right for the month.”

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video