Top Story

e4m_logo.png

Home >> Marketing >> Article

Big Bazaar unveils fresh branding as it completes 10 years

19-November-2011
Font Size   16
Share
Big Bazaar unveils fresh branding as it completes 10 years

Big Bazaar has unveiled a new logo with a new tag line: ‘Naye India Ka Bazaar’, replacing the earlier one, ‘Isse Sasta Aur Accha Kahin Nahin’, on completion of 10 years in the market. A television, print and social media communication initiative is also being launched to mark this occasion. The media campaign has been developed by Mudra Communication, while the new logo design has been developed by Bangalore-based design house, Idiom.

The inspiration for the new ad campaign commemorating 10 years of Big Bazaar comes from an ancient Jain custom of ‘Michchami Dukkadam’, which translates into colloquial language as ‘Bhool-chook maaf’ or ‘Please forgive me if I have offended you knowingly or inadvertently’.
Apart from a commitment to further improve services provided to customers, a key initiative being rolled progressively across all stores are priority counters for senior citizens, pregnant women and mothers with infants. Big Bazaar stores will also have more customer feedback sections. Stores across the country will also be rolling out signature community initiatives like ‘Annasantharpane’ and ‘Protsahan’.

Born out of the idea of amalgamating the look, touch and feel of Indian bazaars with the choice, convenience and hygiene that modern retail provides, the first three Big Bazaar stores were launched during the festive season in 2001 in the cities of Kolkata, Bangalore and Hyderabad. Since then, 151 more stores have come up in 90 cities across the country.

Today, Big Bazaar provides a platform for over 15,000 small, medium and large producers and manufacturers to sell their products to Indian consumers. The opening of the 100th Big Bazaar store in 2009 marked the fastest organic expansion of a hypermarket retail format anywhere in the world. Simultaneously, the format earned multiple awards and accolades, including being adjudged the Most Trusted Brand by two of India’s leading media houses in 2011.

During this time, India too has changed dramatically and so have the customers who walk into Big Bazaar. Keeping in mind this evolution and to stay a step ahead, Big Bazaar has unveiled a new logo that stands for a dynamic forward movement and a more modern outlook designed for each member of the great Indian family.

Big Bazaar is part of the retail network of Future Group, which also operates some of India’s most leading retail chains, including Pantaloons, Central, Food Bazaar, Home Town and eZone, and also has allied businesses in consumer finance, life and non-life insurance, logistics infrastructure and supply chain and brand development. The group operates over 17 million square feet of retail space in over 90 cities and towns and 60 rural locations across India.

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends