Future Brands Ltd, part of the Future Group, owner of retail formats like the Big Bazaar, The Central, Brand Factory and Pantaloons, has launched DJ&C, a unisex designer denim and casual wear apparel brand.
DJ&C endorses young India's desire to present "themselves", fashionably and as citizens of the world. Indian youth today have a fashion worldview, follow global grooming codes and want to look like the more famous brigade, a company release said. DJ&C's new collection will be retailed exclusively through Big Bazaar, nationally.
Speaking on the occasion, Anand Pandey, category head, Future Brands Ltd, said "With modern retail reaching beyond the metros, increasing consumerism and Indian's becoming even more style conscious, fashion, socially and as a business, both, is poised for giant strides. The DJ&C range of designer denim and casual wear is styled keeping in mind what is in vogue, globally".
DJ&C range offers contemporary fits, trendy colours and are uniquely styled to suit the tastes of it's youthful consumers.The brand has a range of T shirts, casual shirts, trousers, six pockets, capris, cotton casual pants, embellished denims, caps, shoes and lots more. In line with the positioning of Big Bazaar, the DJ&C range will retail from Rs 199 to Rs 799.