Bollywood actress Bhumika Chawla has been signed up as the face of Nutrela Healthy Cooking Oils. Chawla will endorse the brand through print and television advertising created by Ogilvy & Mather. Nutrela Healthy Cooking Oils is India’s first vitamin enriched oils with Vitamins A, D and E.
Nutrela Healthy Cooking Oil targets the health conscious consumer who is willing to pay a premium for better health. The creative campaign focuses primarily on consumer awareness of healthy cooking habits – ‘TannDurust’ and ‘MannDurust Nutrela’. The TV advertisement shows how vitamins help in achieving a ‘healthy mind and healthy body’ for the entire family, especially the children.
“We are thrilled to have Bhumika endorse Nutrela Healthy Cooking Oils. Her girl-next-door charm is sure to appeal to the Nutrela consumer and we believe this endorsement will go a long way in increasing the awareness of Nutrela Healthy Cooking oil,” said Amrita Shahra, Head – Business Development, Ruchi Soya Industries Ltd.
Nutrela Healthy Cooking Oil is available in a one-litre Polypouch, one-litre PET bottle and five-litre HDPE jar. The Nutrela Refined Sunflower oil in one-litre pouch is priced at Rs 75 and Nutrela Refined Soyabean oil at Rs 66. The Nutrela Healthy cooking oil range will be available in stores across major cities in India.