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Bhaskar group forays into the family entertainment sector

01-January-2004
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Bhaskar group forays into the family entertainment sector

Diversification seems to be the buzzword at the Bhaskar group of publications. Already engaged in the business of newspaper, textile, hotels, multiplexes and solvent extraction, the group is now developing ‘Sun City,’ a family entertainment center at Gwalior.

Where did the idea of a family entertainment center at Gwalior spring? “We saw it as an opportunity. There is an area of growth in this sector,” explains Girish Agarwal, Director – Marketing, Bhaskar Group. But being a publishing house, where lies the synergy? “It does not matter if there is no synergy. We are looking at this as a different venture,” Agarwal tells exchange4media.

Developed within the Gwalior Mela premises in over 15 acres of area, highlights of the center include various rides, games, water rides, light and sound shows, 3D domes, sprawling lawns, quality food service at nominal cost among others. The Sun City is expected to attract twenty lakh visitors within two months. How does the group hope to achieve this? “The Gwalior trade fair attracts twenty lakh people every January. Sun City is within the premises of Gwalior Mela, and we expect at least ten lakh people from these visitors to drop in to our entertainment center. Once people get a taste of ‘Sun City,’ it will not be a problem attracting twenty lakh footfalls each month,” explains Agarwal.

Agarwal is confident about Sun City. “The location is advantageous; it is in the heart of the city. Take Essel World in Mumbai – it takes two hours to travel. Sun City is easily accessible. You don’t need to plan a day ahead; you can take your kids after a day’s work or go for dinner.”

And what is the investment? “We have invested Rs. 7-crores in the first phase. Once we achieve our target of 20 lakh visitors, we will open up a shopping arcade there. Twenty lakh footfalls is a good number for a shopping mall.” Once it is established in Gwalior, the group intends to take this concept to other cities.

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