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Bharat Matrimony expands retail presence with tie-up with Department of Posts

20-April-2006
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Bharat Matrimony expands retail presence with tie-up with Department of Posts

Online matrimonial service provider Bharat Matrimony has announced a tie-up with the Department of Posts, Government of India, for distribution of its membership cards. To start with, 674 post offices in 17 postal circles will distribute the cards on a commission-per-sale basis.

With the agreement, registration and membership will be available through head post offices across the country.

Announcing the tie-up, J Murugavel, CEO, BharatMatrimony.com, said, “The postal network is not just vast, it is also one of the most trusted networks in the country. The post office has also been redefining itself from being a communications provider to a service provider, and this is also in keeping with the international trend.”

He added, “All our retail initiatives have a customer centric focus. Our tie-up with the Department of Posts will not only strengthen our retail network but also add to our credibility.”

A free member of the portal can now become a paid member by purchasing the membership cards (scratch cards) from the post offices and upgrade their membership online. Non-members can procure registration forms – also available at the post office – and send it to the nearest Bharat Matrimony office for processing.

The company is not stating numbers expected to add up to its paid member base with the tie-up. Added Murugavel, “Even by a very rough, conservative estimate, if every Head Post Office sold three to five cards a month, it works out to Rs 12 crore a year. The number of cards sold might actually be three to five a day. It’s too early to predict numbers, but we expect a good response.”

The group will promote the association through its website, and the post offices now add to its expanding retail line-up of owned and franchised stores, banks and more. The post offices will be richer by Rs 140 for every card sold. The cards are available in two packages, Classic and Classic Super, staring at Rs 1,190 and Rs 1,750, respectively.

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