Mumbai-based online lifestyle brand Bewakoof.com has won the 2016 merchandise mandate for three of the leading footballs teams Chennaiyin FC, Delhi Dynamos FC, and Atletico De Kolkata of the Indian Super League-2016 (ISL). This partnership will result in fan merchandise of the teams which will be available on the Bewakoof.com and online marketplaces for football fans to purchase and showcase their solidarity.
The merchandise will be fan-based products for the teams Chennaiyin FC, who were the previous season’s victors, Atheltic De Kolkata, season one’s winners and Delhi Dynamos FC. 2016 will be the third year for the Indian Super League, and there will be 8 teams competing against each other in a series of matches to be held later this year.
Speaking on the occasion, Prabhkiran Singh, Co-Founder & Director of Bewakoof expressed his excitement on winning these mandates. He said, “Football has seen its Indian fan base grow by leaps & bounds in the recent years. Football fever is slowly gripping the largely cricket-struck Indian fan, who is now heading to the football stadiums to support & cheer their favourite team, dressed from head to toe in their merchandise. We are very happy to be amongst the first few players to tap into the large potential of the growing non-cricket sporting merchandise segment. The merchandise from this partnership gives the football fans a means to express their loyalty to their favourite team, which is just another way of displaying how they’re listening to their heart: it resonates with our brand philosophy. We see great returns for the brand – expansion in opportunity & impactful brand presence through the Indian Super League’s football matches.”
Bewakoof has partnered with Indian Super League team Delhi Dynamos FC in the past as well. Besides being one of the dominant players in the online fashion & lifestyle segment catering to the millennial urban chic of the country, Bewakoof has, within a short time of its inception, managed to make its presence felt in denims, joggers, shirts, dresses, pyjamas etc.