Percept Active organised an event called ‘Virasat’ for client Better Option Propmart (BOP), a real estate consultant in North India that has been marketing Jaypee Group’s projects in Noida and Greater Noida for the last four years.
As a business expansion strategy, BOP recently launched its Singapore operations. To mark the occasion and reach out to the HNI Indian community of Singapore, BOP and Jaypee Greens have taken their property event, Virasat, to Singapore.
Virasat is a series of musical events celebrating the legacy of relationship and is aimed at strengthening BOP’s bond with its customers.
Commenting on the event, Sanjay Shukla, Chief Operating Officer, Percept Active informed that the entire event was conceptualised, coordinated and executed within a very short span. “It was a challenge our team worked hard to bring alive the essence of Virasat. The overwhelming response from the NRI community in Singapore was appreciated by our client,” he added.
It turned out to be a perfect platform for BOP to showcase Jaypee properties and interact with prospective clients.