Top Story

e4m_logo.png

Home >> Marketing >> Article

BCCI puts an end to N Srinivasan reign as ICC Chairman

10-November-2015
Font Size   16
Share
BCCI puts an end to N Srinivasan reign as ICC Chairman

N Srinivasan has been sacked as (International Cricket Council) ICC Chairman today. The decision was taken by the Board for Cricket Council in India (BCCI) during their 86th Annual General Meeting. The decision was taken to recall him and nominate the newly elected BCCI President Shashank Manohar as the Chief of the International Cricket association.

Srinivasan, who became the ICC President in June last year, was to be end by June 2016. As it is India’s turn to hold the top position and hence Manohar will replace Srinivasan till the end of the term. The BCCI will also propose former ICC President Sharad Pawar’s name as an alternative director in the executive committee.

This spells the end of Srinivasan’s reign over cricket administration after the Supreme Court had charged him for conflict of interest. He was the ICC President as well is the owner of the company that owned IPL team Chennai Super Kings. Srinivasan however is still the president of the Tamil Nadu Cricket Association.

Srinivasan faced a lot of criticism after the IPL scam broke in 2013 where son-in-law Gurunath Meiyappan was indicted for betting and sharing team information. Meiyappan has been banned for life from cricket activities. This brought forth a lot of questions regarding Srinivasan’s involvement.

The BCCI has taken this decision in order to clean up the image of its own image and IPL. This came after the title sponsor PepsiCo decided to exit from the deal prematurely due to the tainted image of IPL. Though IPL has managed to get Vivo on board immediately after for the rest two year period, there is fear that many brands might question the BCCI if it does not clean up its act soon.    

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO