Following Bharti Airtel’s decision not to renew its three-year sponsorship deal with the Board of Control for Cricket in India (BCCI), the Board has invited bids for the title sponsorship rights of international and domestic cricket matches to be played in India. The rights will be for the period between October 2013 and March 31, 2014.
The announcement comes after a meeting of the marketing committee of the BCCI held on September 19, 2013.
As per media reports, it was decided at the BCCI marketing committee meeting that the base price of the rights for the home matches be fixed at Rs 2 crore per match for a period of six months. This includes Tests, ODIs as well as Twenty20 Internationals.
The period between October 2013 and March 2014 will see two international series involving seven One-Day Internationals and a T20 series between India and Australia, followed by the two Tests and three ODIs against West Indies.
It is learnt that the sponsporship rights will also extend to domestic tournaments such as the Irani Cup, Ranji Trophy and Duleep Trophy, among others.