Full-service digital agency, BC Web Wise (BCWW), has recently announced the appointment of Leeladhar B. Laheri as Vice President – Media. In the newly-created position, Laheri will be responsible for reinforcing BCWW’s media capabilities and driving new business through the implementation of digital analytics and programmatic strategies across its client portfolio.
Laheri joins BC Web Wise from Mindshare (Group M) where he handled media strategy for Idea Cellular in his role as Sr. Account Director - Digital Media Planning and Buying. Previously he worked at DraftFCB+Ulka handling digital media planning for brands such as Tata Motors, TCS, Tata Housing, LIC, Club Mahindra, and Amul among others.
Chaaya Baradhwaaj, Founder-MD, BC Web Wise said, “We are thrilled to welcome Leeladhar to the team. He is a widely respected professional with a proven track record in driving RoI-effective media strategies for digital focussed brands. He will play an instrumental role in beefing up our media strengths.”
The appointment is aimed at strengthening the agency’s media services through data-driven, targeted and consumer-centric strategies that leverage the ever increasing number of digital touch points. With over a decade of technical and business experience under his belt, Laheri will introduce new platforms and processes aimed at increasing advertising effectiveness for new and existing clients. He will also be responsible for training the team in the intricacies of programmatic buying.
Elstan Rebello, Sr. VP – Sales & Servicing said, “Leeladhar is an important addition to the team. He will provide critical support in terms of articulating programmatic strategies for our clients.”
On his appointment, Laheri said, “While BCWW’s core strength has always been creative, what really impressed me was the growth and impact the agency has been seeing in digital media buying and planning. Meeting with Chaaya and Elstan furtherfuelled my belief in their business values. Their vision for the agency and roadmap to achieve it is amazing. I am eagerly looking forward to working with them and shaping the media wing at BC Web Wise.”