BBH India has announced its foray into Content and Entertainment Marketing and welcomed Pranay Anthwal, to head this new offering.
Globally, BBH has already made its mark in the branded entertainment arena with its LA and New York shops devising award winning campaigns like The Google Music Tour, Launch of Justin Bieber's and Ariana Grande’s fragrances, and the ‘Gamekillers’ show on MTV for Axe.
Subhash Kamath, CEO and Managing Partner, BBH India added, “Entertainment is becoming very big today, more than it ever was. Whether through cinema, television, radio or digital, good entertaining content is something consumers are yearning for and are willing to pay for it. With this new offering we want to help brands enter this exciting world and create more engaging experiences for their consumers. At BBH, we’ve always believed in hiring the right person to lead any initiative, and in Pranay, I believe we’ve found our man. He’s got great experience in this field, is a go-getter and his enthusiasm is infectious. I have no doubt he’ll make a big difference to our brands.”
Anthwal comes with over 20 years of experience in the media & entertainment sector. He has held key leadership positions in organizations like Times of India, Star, Zee and Starcom Mediavest Group. In his most recent stint at Starcom, he setup and ran the Digital and Entertainment Divisions for six years and in that period helped market over 150 films for Top Studios like Sony Pictures, Buena Vista, Columbia Tristar and Disney.
He has also worked on big Indian projects such as Krrish, Lageraho Munnabhai, Viruddh, Saawariya and Dhoom 2 amongst others. Along with his team, he worked for clients like Singapore Tourism Board, Worldspace Radio, Zydus Cadila, SAB Miller, Univercel, Western Union, Sharekhan, Jet Airways, ING Vysya, Globus amongst others.
Anthwal added, "I am really excited to join the young and exceptionally talented team at BBH. We are not only going to service classical branded entertainment products like in-film placement, in-show integration, celebrity endorsements, but are also going to make a play for creating original programming in some new greenfield areas.”