Top Story

e4m_logo.png

Home >> Marketing >> Article

BBH India forays into Content & Entertainment Marketing; Pranay Anthwal to lead

10-June-2016
Font Size   16
Share
BBH India forays into Content & Entertainment Marketing; Pranay Anthwal to lead

BBH India has announced its foray into Content and Entertainment Marketing and welcomed Pranay Anthwal, to head this new offering.

Globally, BBH has already made its mark in the branded entertainment arena with its LA and New York shops devising award winning campaigns like The Google Music Tour, Launch of Justin Bieber's and Ariana Grande’s fragrances, and the ‘Gamekillers’ show on MTV for Axe.

Subhash Kamath, CEO and Managing Partner, BBH India added, “Entertainment is becoming very big today, more than it ever was. Whether through cinema, television, radio or digital, good entertaining content is something consumers are yearning for and are willing to pay for it. With this new offering we want to help brands enter this exciting world and create more engaging experiences for their consumers. At BBH, we’ve always believed in hiring the right person to lead any initiative, and in Pranay, I believe we’ve found our man. He’s got great experience in this field, is a go-getter and his enthusiasm is infectious. I have no doubt he’ll make a big difference to our brands.”

Anthwal comes with over 20 years of experience in the media & entertainment sector. He has held key leadership positions in organizations like Times of India, Star, Zee and Starcom Mediavest Group. In his most recent stint at Starcom, he setup and ran the Digital and Entertainment Divisions for six years and in that period helped market over 150 films for Top Studios like Sony Pictures, Buena Vista, Columbia Tristar and Disney.

He has also worked on big Indian projects such as Krrish, Lageraho Munnabhai, Viruddh, Saawariya and Dhoom 2 amongst others. Along with his team, he worked for clients like Singapore Tourism Board, Worldspace Radio, Zydus Cadila, SAB Miller, Univercel, Western Union, Sharekhan, Jet Airways, ING Vysya, Globus amongst others.

Anthwal added, "I am really excited to join the young and exceptionally talented team at BBH. We are not only going to service classical branded entertainment products like in-film placement, in-show integration, celebrity endorsements, but are also going to make a play for creating original programming in some new greenfield areas.”

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.