Top Story


Home >> Marketing >> Article

BBC World’s Global Indian Survey to offer unique insight into India’s new group influencers

Font Size   16
BBC World’s Global Indian Survey to offer unique insight into India’s new group influencers

The results of BBC World’s largest audience research project till date – Global Indian Survey – will be announced on February 8. The second phase of the Global Indian Survey will give a unique insight into the demographics and psychographics of this important section of society as well as an in-depth analysis of the global Indian’s mindset and behaviour. The survey results will highlight some of the biggest global issues according to Indian citizens.

The Global Indian Survey, which identifies global Indians and classifies them in four unique sub-groups based on their attitudinal and behavioural patterns, was conducted through in-depth interviews with more than 6,000 individuals (SEC AB, 18 to 54 years) in India’s top eight metros.

It provides a unique opportunity for the Indian as well as the international market to gain a comprehensive understanding of what makes the global Indian tick. The survey also examines the global Indian’s international opinions and their differing views and levels of internationalism.

The research covers their interest in the issues facing the country, their cultural values, use of media, modes of information access, environmental concerns, consumer patterns, and their perception of India and the wider world.

Jeremy Nye, Head of Research and Planning, BBC World, said, “India is emerging as a global international player and the Global Indian Survey helps us understand this process and promotes the mindsets and behaviour of those Indians who are leading it. This unprecedented research is poised to offer new insights into the Global Indian and we hope that those outside India who are looking in, will be as interested as those within India who are looking out.”


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business