The results of BBC World’s largest audience research project till date – Global Indian Survey – will be announced on February 8. The second phase of the Global Indian Survey will give a unique insight into the demographics and psychographics of this important section of society as well as an in-depth analysis of the global Indian’s mindset and behaviour. The survey results will highlight some of the biggest global issues according to Indian citizens.
The Global Indian Survey, which identifies global Indians and classifies them in four unique sub-groups based on their attitudinal and behavioural patterns, was conducted through in-depth interviews with more than 6,000 individuals (SEC AB, 18 to 54 years) in India’s top eight metros.
It provides a unique opportunity for the Indian as well as the international market to gain a comprehensive understanding of what makes the global Indian tick. The survey also examines the global Indian’s international opinions and their differing views and levels of internationalism.
The research covers their interest in the issues facing the country, their cultural values, use of media, modes of information access, environmental concerns, consumer patterns, and their perception of India and the wider world.
Jeremy Nye, Head of Research and Planning, BBC World, said, “India is emerging as a global international player and the Global Indian Survey helps us understand this process and promotes the mindsets and behaviour of those Indians who are leading it. This unprecedented research is poised to offer new insights into the Global Indian and we hope that those outside India who are looking in, will be as interested as those within India who are looking out.”