BBC has formed core teams that are working at creating synergies and integration between television, radio and online services. The aim is to ensure greater co-ordination in editorial, marketing and audience research. Using combined market research for both television and radio is one such step.
As a step towards an integrated approach, BBC has launched a global advertising campaign which includes both its arms, BBC World and BBC World Service. But there are several areas where synergies can’t work out; radio has several language services whereas BBC World is available only in English.
In a bid to capitalise on the cricket fever, BBC World is launching ‘Beyond the Boundary’. The ten-part series, produced by the India branch of TWI, will kick off with the India-Pakistan Test match at Chennai and end with India’s triumph in 1983 World Cup.
For the India-dedicated strip, BBC World is moving towards more of a documentary format.
Source: Financial Express