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BBC working at creating synergies in TV, Radio & Online Services

29-May-2002
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BBC working at creating synergies in TV, Radio & Online Services

BBC has formed core teams that are working at creating synergies and integration between television, radio and online services. The aim is to ensure greater co-ordination in editorial, marketing and audience research. Using combined market research for both television and radio is one such step.

As a step towards an integrated approach, BBC has launched a global advertising campaign which includes both its arms, BBC World and BBC World Service. But there are several areas where synergies can’t work out; radio has several language services whereas BBC World is available only in English.

In a bid to capitalise on the cricket fever, BBC World is launching ‘Beyond the Boundary’. The ten-part series, produced by the India branch of TWI, will kick off with the India-Pakistan Test match at Chennai and end with India’s triumph in 1983 World Cup.

For the India-dedicated strip, BBC World is moving towards more of a documentary format.

Source: Financial Express

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