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Baume & Mercier gives a haute couture touch to its 175th anniversary celebrations

17-February-2006
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Baume & Mercier gives a haute couture touch to its 175th anniversary celebrations

When one of the world’s leading watchmakers turns 175, one can be sure of a dash of inimitable style. Baume & Mercier celebrated its 175th anniversary in the Capital with a spectacular show by designer Manish Malhotra, who showcased his latest couture at ‘Expressions of Style 2’. Baume & Mercier’s association with Malhotra dates back to 1999, when they came together for the first time to present ‘Expressions of Style’ in Mumbai.

Malhotra’s Cruise collection and Baume & Mercier exquisite timepieces came together to create an evening of timeless elegance. The collections for both women and men were modeled by leading models.

Present on the occasion were Michael Nieto, CEO, Baume & Mercier; Julien Renard, Brand Manager, Baume & Mercier, Middle East & India; and G S Sahni, Managing Director; Jot Impex Pvt Ltd, which is the local agent for Baume & Mercier in the Indian subcontinent.

Commenting on Baume & Merciers association with Malhotra, Nieto said, “I am very proud to be here in India and share this evening with Malhotra once again. The company and Manish share common values – the constant search for perfection, innovation and creativity.”

He added that the company continued to set trends and develop watches in keeping the tastes of the day and with the highest standards of mechanical horology.

“The company always made sure that its customers not only get the feeling of owing an exquisite watch, but at the same time they are endorsing a luxurious lifestyle,” said Jot Impex’s Sahni.

Baume & Mercier timepieces are not only reliable, but have always been creative and unique. The showcased watch collections – Hampton, CapeLand, Classica, Riviera and Diamant – have opened doors to the world of luxury watch making.

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