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Bata steps into direct marketing with ‘Bata Direct’

10-December-2008
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Bata steps into direct marketing with ‘Bata Direct’

Bata India Ltd is out to make branded footwear easily accessible to its customers. The footwear major is venturing into the direct marketing sphere with the launch of Bata Direct distribution channel.

With a mission to provide equal earning opportunity to people from all walks of life, the Bata Direct channel has been set up with an aim of providing branded footwear at the doorstep of consumers. A minimum start up cost with no inventory expenditure, direct marketing is a business relationship that enables Bata to give the consumers the benefit of quality products with the Bata warranty and trust.

Elaborating on the initiative, Marcelo Villagran, Managing Director, Bata India Ltd, said, “Bata Direct has been successfully adopted and implemented in other parts of the world like Columbia and Bolivia. We want to bring the same powerful concept and efficiently market quality products to consumers here in India. Bata Direct will commence its operations from Delhi NCR and will expand to other major Indian cities over the next few months. We have opened our first branch in Faridabad and are recruiting sales coordinators and consultants.”

Bata Direct is aimed at targeting the burgeoning direct marketing industry in India, which is slated to grow to over Rs 10,000 crore by 2012, as per market reports. Over one million men and women are employed in this industry and over 300 product categories are being sold through this channel by several major brands.

Bata Direct offers a vast range of stylish and trendy footwear for men, women and children in its catalogue. On offer are some of the most popular brands such as Bata, Hush Puppies, Ambassador and Weinbrenner for men; Marie Clair, Scholl and Comfit for ladies; Power and North Star for sporty casuals; and Bubblegummers for children.

The business will offer men and women an opportunity to become consultants with Bata Direct. Offering unlimited earning opportunities, the Bata Direct system will provide its consultants with seasonal catalogues, new arrivals, world class training, and personal and professional development opportunities.

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