Top Story

e4m_logo.png

Home >> Marketing >> Article

Bata India eyes increase in footfalls with new retail strategy

27-November-2007
Font Size   16
Bata India eyes increase in footfalls with new retail strategy

Once synonymous with quality footwear, Bata India has had to take a back seat to newer, more aggressive players. But now Bata India is all set to regain lost glory and redefine footwear retailing. The footwear company, which has over 1,100 outlets, has further strengthened its presence in the country with 70 all new international look outlets that were opened over a 10-month period. These include flagship stores in Bangalore and Thiruvananthapuram, city stores and superstores in Coimbatore, Hyderabad, Thane, Delhi and Ghaziabad, and family stores in Delhi, Ludhiana and Nasik.

Elaborating on the company’s plans, Manoj Chandra, Vice-President, Marketing & Customer Service, Bata India Ltd, said, “The company plans to focus on large format international stores in India. The idea is to introduce Indian consumers to the best of international footwear fashion at an affordable price.”

Notable among the new stores is Bata’s first 10,000 sq ft mega store at Vadodara. A landmark in footwear retail, this is the first of its kind Bata showroom in India spread across four floors, showcasing the best of international footwear fashion. On offer are over 800 designs of shoes to choose from.

Bata is the one of the largest footwear retailers in India and in order to maintain its leadership position and growth, the company is expanding and adding 200 new stores in the next two years. These stores will operate in a four-tiered retail format under a new retail model – upmarket flagship stores, smart and trendy city stores and superstores and traditional family stores. This will help the company service its customers better in places where it currently does not have presence.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...