Top Story

e4m_logo.png

Home >> Marketing >> Article

Bata India eyes increase in footfalls with new retail strategy

27-November-2007
Font Size   16
Share
Bata India eyes increase in footfalls with new retail strategy

Once synonymous with quality footwear, Bata India has had to take a back seat to newer, more aggressive players. But now Bata India is all set to regain lost glory and redefine footwear retailing. The footwear company, which has over 1,100 outlets, has further strengthened its presence in the country with 70 all new international look outlets that were opened over a 10-month period. These include flagship stores in Bangalore and Thiruvananthapuram, city stores and superstores in Coimbatore, Hyderabad, Thane, Delhi and Ghaziabad, and family stores in Delhi, Ludhiana and Nasik.

Elaborating on the company’s plans, Manoj Chandra, Vice-President, Marketing & Customer Service, Bata India Ltd, said, “The company plans to focus on large format international stores in India. The idea is to introduce Indian consumers to the best of international footwear fashion at an affordable price.”

Notable among the new stores is Bata’s first 10,000 sq ft mega store at Vadodara. A landmark in footwear retail, this is the first of its kind Bata showroom in India spread across four floors, showcasing the best of international footwear fashion. On offer are over 800 designs of shoes to choose from.

Bata is the one of the largest footwear retailers in India and in order to maintain its leadership position and growth, the company is expanding and adding 200 new stores in the next two years. These stores will operate in a four-tiered retail format under a new retail model – upmarket flagship stores, smart and trendy city stores and superstores and traditional family stores. This will help the company service its customers better in places where it currently does not have presence.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group