Bata India has brought on board Sumit Kumar as the new Vice President, Marketing and Customer Services. Kumar will be responsible for driving growth and expansion of the brand’s market share in India.
He was earlier associated with Marks & Spencer India as Marketing Head. He held all the marketing function for India business from external communication and PR, store environment and in-store communication, customer relationship management and customer insight unit.
“I feel privileged to have this opportunity. We, at Bata, are strongly poised to take the growth trajectory to the next level. We have a strong understanding on consumer needs and are relentlessly focussed on improving customer service and quality sales growth. Our strategy and investment programme will continue to drive a cohesive and consistent marketing journey,” said Kumar.
In his career spanning over 16 years, he has worked with market leading companies and has been responsible for formulating and executing business strategies to achieve P&L objectives in sectors such as retail, food and hospitality, said an official release.